| 000 | 00656nam a2200229Ia 4500 | ||
|---|---|---|---|
| 008 | 220516s9999 xx 000 0 und d | ||
| 020 | _a9789353069834 | ||
| 041 | _aeng | ||
| 082 |
_a658.8342 _bSCH/C |
||
| 100 | _aSchiffman, Leon G. | ||
| 245 | 0 |
_aConsumer Behaviour _c / by Leon G.Schiffman,Joseph Wisenblit and S. Ramesh Kumar |
|
| 250 | _a12th ed. | ||
| 260 |
_aChennai: _bPearson, _c2019. |
||
| 300 | _axxiv,670p. | ||
| 650 | _aConsumer Behavior | ||
| 650 | _aManagement | ||
| 650 | _aMarketing Segmentation | ||
| 650 | _aPerception and Positioning of Consumer | ||
| 700 | _aKumar Ramesh S. | ||
| 700 | _aWisenblit Joseph | ||
| 942 | _cBK | ||
| 999 |
_c11277 _d11277 |
||