000 | 00693nam a2200229Ia 4500 | ||
---|---|---|---|
008 | 220516s9999 xx 000 0 und d | ||
020 | _a9781259026850 | ||
041 | _aeng | ||
082 |
_a659.1 _bBEL/A |
||
100 | _aBelch,George e. | ||
245 | 0 |
_aAdvertising and Promotion _b: An Integrated Marketing Communication Perspective _c / by George e. Belch,Michael A. Belch and Keyoor Purani |
|
250 | _a9th ed. | ||
260 |
_aChennai: _bMc Graw Hill, _c2019. |
||
300 | _axliii,1016p. | ||
650 | _aEthical Perspectives | ||
650 | _aManagement | ||
650 | _aMarketing Communication | ||
650 | _aMonitoring | ||
700 | _aBelch,Michael A. | ||
700 | _aPurani ,Keyoor | ||
942 | _cBK | ||
999 |
_c11260 _d11260 |