TY  - BOOK
AU  - Bursk Edward C.
AU  - Greyser, Stephen A. 
TI  - Cases in Marketing Management
T2  - Foundations of Marketing Series
SN  - 0131188933
U1  - 658.800926 
PY  - 1975///
CY  - New Jersey: 
PB  -  Prentice- Hall, 
KW  - Acme Corporation
KW  - Consumer Behaviour
KW  - Management
KW  - Marketing Management
ER  -