TY  - BOOK
AU  - Moisander ,Johanna
AU  - Valtonen ,Anu 
TI  - Qualitative Marketing Research: : A Cultureal Approach 
SN  - 9781412903813
U1  - 658.83 
PY  - 2006///
CY  - New Delhi: 
PB  - Sage Publication, 
KW  - Autoethnography
KW  - Cultural Turn
KW  - Ethnographies
KW  - Management
ER  -