Moisander ,Johanna <br/><br/>
Qualitative Marketing Research  : A Cultureal Approach  
/ by Johanna Moisander & Anu Valtonen 
 - New Delhi:   Sage Publication,   2006. 
 - xi,227p. 
<br/><br/><label>ISBN: </label>9781412903813 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Autoethnography <br/>Cultural Turn<br/>Ethnographies<br/>Management
<br/><br/><label>Dewey Class. No.: </label>658.83  / MOI/Q