TY  - BOOK
AU  - Stanton,William J.
AU  - Futrell ,Charles
TI  - Fundamentals of  Marketing
T2  - Marketing Series
SN  - 0071003045
U1  - 658.8 
PY  - 1987///
CY  - Singapore : 
PB  - Mcgraw Hill, 
KW  - Foreign Marketing
KW  - Management
KW  - Sales Promotion
KW  - Societal Appraisal
ER  -