TY  - BOOK
AU  - Moorthi ,Y.L.R.
TI  - Brand Management : : The Indian Context 
SN  - 8125907394
U1  - 658.827 
PY  - 1999///
CY  - New Delhi : 
PB  - Vikash Publishing House, 
KW  - Brand Failure
KW  - General Success
KW  - Management
KW  - Poiner Advantage
ER  -