Moorthi ,Y.L.R. <br/><br/>
Brand Management   : The Indian Context  
/ by Y.L.R. Moorthi 
 - New Delhi :   Vikash Publishing House,   1999. 
 - xi,171p. 
<br/><br/><label>ISBN: </label>8125907394 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Brand Failure<br/>General Success<br/>Management<br/>Poiner Advantage
<br/><br/><label>Dewey Class. No.: </label>658.827  / MOO/B