Kotler ,Philip <br/><br/>
Marketing Management  
/ by Philip Kotler  & Kevin Lane  keller  
 - 15th ed. 
 - Delhi:   Pearson ,   2016. 
 - xxvi,756p. 
<br/><br/><label>ISBN: </label>9789332557185 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Delivering Value <br/>Management<br/>Marketing Memo <br/>Rural Markets 
<br/><br/><label>Dewey Class. No.: </label>658.8  / KOT/M