TY  - BOOK
AU  - Kotler ,Philip
AU  - keller ,Kevin Lane
TI  - Marketing Management 
SN  - 9789332557185
U1  - 658.8 
PY  - 2016///
CY  - Delhi: 
PB  - Pearson , 
KW  - Delivering Value
KW  - Management
KW  - Marketing Memo
KW  - Rural Markets
ER  -