TY  - BOOK
AU  - Ramaswamy ,V.S
AU  - Namakumari , S. 
TI  - Marketing Management : :  Global Perspective Indian Context
SN  - 9780230637290
U1  - 658.8 
PY  - 2009///
CY  - Delhi: 
PB  - Macmillan Publishing Company, 
KW  - Global Business
KW  - Indian Economy
KW  - Management
KW  - Marketing Environment
ER  -