Ramaswamy ,V.S Marketing Management : Global Perspective Indian Context / by V.S Ramaswamy and S. Namakumari - 4th ed. - Delhi: Macmillan Publishing Company, 2009. - xxxix,872p. ISBN: 9780230637290 Subjects--Topical Terms: Global BusinessIndian EconomyManagementMarketing Environment Dewey Class. No.: 658.8 / RAM/M