TY  - BOOK
AU  - Keller ,Kevin Lane 
AU  - Jacob ,Isaac
AU  - Parameswaran ,M.G.
TI  - Strategic Brand Management 
SN  - 9788131756898
U1  - 658.4012 
PY  - 2011///
CY  - Delhi: 
PB  - Pearson, 
KW  - Brand Management
KW  - Brand Positioning
KW  - Management
KW  - Product Strategy
ER  -