TY  - BOOK
AU  - Schoell ,William F. 
AU  - Guiltinan ,Joseph P. 
TI  - Marketing : : Contemporary Concepts and Practices
U1  - 658.8 
PY  - 1990///
CY  - Boston: 
PB  - Allyn and Bacon, 
KW  - Management
KW  - Marketing Channels
KW  - Product Development
KW  - Retailing
ER  -