Schoell ,William F.  <br/><br/>
Marketing   : Contemporary Concepts and Practices 
/ by William F. Schoell and Joseph P. Guiltinan 
 - 4th ed. 
 - Boston:   Allyn and Bacon,   1990. 
 - xxiv,790p. 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Management<br/>Marketing Channels <br/>Product Development <br/>Retailing
<br/><br/><label>Dewey Class. No.: </label>658.8  / SCH/N