TY  - BOOK
AU  - Mathur ,U .C.
TI  - Strategic Marketing Management: : Text and Cases 
SN  - 9781403931009
U1  - 658.8 
PY  - 2011///
CY  - Delhi: 
PB  - Macmillan Publishing Company, 
KW  - Culture
KW  - Environment
KW  - Management
KW  - Marketeting
ER  -