Keegan ,Warren J. <br/><br/>
Global Marketing Management 
/ by Warren J.Keegan  
 - 5th ed. 
 - U S A:   PHI Learning,   1996. 
 - xix,828p. 
<br/><br/><label>ISBN: </label>9788120309593 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Domeestic Marketing <br/>Export Marketing <br/>Management<br/>Megamarketing
<br/><br/><label>Dewey Class. No.: </label>658.8  / KEE/G