TY  - BOOK
AU  - Assael ,Henry
TI  - Consumer Behaviour : : And Marketing Action 
SN  - 9789812401229
U1  - 658.834 
PY  - 2001///
CY  - Delhi: 
PB  - Thomson Learning , 
KW  - Brand Loyality
KW  - Cognitive
KW  - Consumer Behaviour
KW  - Management
ER  -