Assael ,Henry <br/><br/>
Consumer Behaviour   : And Marketing Action  
/ by  Henry  Assael 
 - 6th ed. 
 - Delhi:   Thomson Learning ,   2001. 
 - xviii,718p. 
<br/><br/><label>ISBN: </label>9789812401229 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Brand Loyality<br/>Cognitive <br/>Consumer Behaviour <br/>Management
<br/><br/><label>Dewey Class. No.: </label>658.834  / ASS/C