Schiffman ,Leon G. Consumer Behaviour / by Leon G. Schiffman and Leslie Lazar Kanuk - 9th ed. - New Delhi: Prentice Hall, 2007. - xviii,561p. ISBN: 9788120330863 Subjects--Topical Terms: Communication Digital Revolution ManagementMarket Segmentation Dewey Class. No.: 658.8342 / SCH/C