Loudon ,David Consumer Behaviour : Concepts and application / by David Loudon and Albert J. Della Bitta - 3rd ed. - New York: McGraw Hill, 1988. - xxiii,726p. ISBN: 0071005625 Subjects--Topical Terms: Hispanic SubcultureManagementMarketingPopulatiion Dewey Class. No.: 658.834 / LOU/C