Kotler ,Philip <br/><br/>
Marketing Management   : A South Asian Perspective  
/ by Philip Kotler ,Kevin Lane  keller & Abraham Koshy  
 - 14th ed. 
 - Delhi:   Pearson ,   2013. 
 - xxv,596p. 
<br/><br/><label>ISBN: </label>9788131767160 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Delivering Value <br/>Management<br/>Marketing Memo <br/>Rural Markets 
<br/><br/><label>Dewey Class. No.: </label>658.8  / KOT/M