TY  - BOOK
AU  - Govinda rajan,M
TI  - Marketing Management : : Concepts,Cases,Challenges and Trends 
SN  - 9788120332591
U1  - 658.8 
PY  - 2013///
CY  - Delhi: 
PB  - PHI Learning, 
KW  - Benchmarketing
KW  - Consumer Goods
KW  - Management
KW  - Marketing Information
ER  -