Batra ,Satish K. <br/><br/>
Consumer Behaviour   : Text and Cases  
/ by Satish K. Batra and S H M Kazmi  
 - New Delhi:   Excel Books ,   2004. 
 - xiv,536p. 
<br/><br/><label>ISBN: </label>8174463607 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Consumer behaviour <br/>Consumer Insights <br/>Management<br/>Secondary Data 
<br/><br/><label>Dewey Class. No.: </label>658.8342  / BAT/C