TY  - BOOK
AU  - Schiffman ,Leon G. 
AU  - Kanuk,Leslie Lazar
TI  - Consumer Behaviour 
SN  - 9788120323506
U1  - 658.8342 
PY  - 2004///
CY  - New Delhi: 
PB  - Prentice Hall, 
KW  - Communication
KW  - Digital Revolution
KW  - Management
KW  - Market Segmentation
ER  -