Schiffman ,Leon G.  <br/><br/>
Consumer Behaviour  
/ by Leon G. Schiffman and  Leslie Lazar Kanuk  
 - 8th ed. 
 - New Delhi:   Prentice Hall,   2004. 
 - xxi,587p. 
<br/><br/><label>ISBN: </label>9788120323506 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Communication <br/>Digital Revolution <br/>Management<br/>Market Segmentation 
<br/><br/><label>Dewey Class. No.: </label>658.8342  / SCH/C