TY  - BOOK
AU  - Tull ,Donald S. 
AU  - Kahle ,Lynn R.
TI  - Marketing Management 
SN  - 0029462789
U1  - 658.8 
PY  - 1990///
CY  - Singapore : 
PB  - Macmillan Publishing Company, 
KW  - Forecasting
KW  - Management
KW  - Marketing Environment
KW  - Wholesaling
ER  -