TY  - BOOK
AU  - Batra ,Satish K.
AU  - Kazmi ,S H M
TI  - Consumer Behaviour : : Text and Cases 
SN  - 8174463607
U1  - 658.8342 
PY  - 2004///
CY  - New Delhi: 
PB  - Excel Books , 
KW  - Consumer behaviour
KW  - Consumer Insights
KW  - Management
KW  - Secondary Data
ER  -