TY  - BOOK
AU  -  Loudon ,David L.
AU  - Bitta ,Albert J. Della
TI  - Consumer Behaviour : : Concept and applications 
SN  - 9780070473812
U1  - 658.8342 
PY  - 2002///
CY  - Delhi: 
PB  - Tata Mc Graw Hill, 
KW  - Hispanic  Subculture
KW  - Management
KW  - Marketing
KW  - Populatiion
ER  -