Loudon ,David L. <br/><br/>
Consumer Behaviour   : Concept and applications  
/ by David L. Loudon & Albert J. Della Bitta  
 - 4th ed. 
 - Delhi:   Tata Mc Graw Hill,   2002. 
 - xxiii,788p. 
<br/><br/><label>ISBN: </label>9780070473812 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Hispanic  Subculture<br/>Management<br/>Marketing<br/>Populatiion 
<br/><br/><label>Dewey Class. No.: </label>658.8342  / LOU/C