TY  - BOOK
AU  - Nag  ,A
TI  - Strategic Marketing 
SN  - 9780230636170
U1  - 658.4012 
PY  - 2009///
CY  - Delhi: 
PB  - Macmillan , 
KW  - Banking
KW  - Consumer Goods
KW  - Management
KW  - Plastic Money
ER  -