TY  - BOOK
AU  - Xavier ,M.J. 
TI  - Strategic Marketing : : A guide for Developing Sustainable Competative Advantage 
SN  - 9780761993223
U1  - 658.802 
PY  - 2007///
CY  - New Delhi : 
PB  - Response Book , 
KW  - Consumer behaviour
KW  - Environment
KW  - Management
KW  - Marketing
ER  -