Kotler ,Philip Principles of Marketing : A South Asian Perspective / by Philip Kotler ,Prafulla Y. Agnihotri ,Gary Armstrong and Ehsan ul Haque - 13th ed. - Delhi : Pearson, 2013. - xix,514p. ISBN: 9788131731017 Subjects--Topical Terms: ManagementMarketing EnvironmentMarketsRural Marketing Dewey Class. No.: 658.8 / KOT/P