TY  - BOOK
AU  - Russ ,Frederick A.
AU  - Kirekpatrick,Charles A. 
TI  - Marketing 
SN  - 0316762725
U1  - 331.041380 
PY  - 1982///
CY  - London: 
PB  - Little ,Brown and Company , 
KW  - Advertising
KW  - Economics
KW  - Inventory Policy
KW  - Marketing
ER  -