TY  - BOOK
AU  - Peeppers , Larry C. 
AU  - Bails ,Dale G.
TI  - Managerial Economics : : Theory & Applications for Decision Making 
SN  - 0135500559
U1  - 338.5024658 
PY  - 1987///
CY  - New Jersey : 
PB  - Prentice Hall, 
KW  - Consumer Behaviour
KW  - Economics
KW  - Elasticity Consumer Behaviour
KW  - Law
ER  -