TY  - BOOK
AU  - Cravens ,David W.
TI  - Strategic Marketing
SN  - 9780256122121
U1  - 658.8 
PY  - 1994///
CY  - Australia: 
PB  - Irwin, 
KW  - Advertising Strategy
KW  - Global Markets
KW  - Horizontal Relations
KW  - Management
ER  -