TY  - BOOK
AU  - Kotler  ,Philip
AU  - Armstrong ,Gary 
TI  - Principles of Marketing 
SN  - 9788120323490
U1  - 658.8 
PY  - 2004///
CY  - New Delhi: 
PB  - Prentice Hall, 
KW  - Digital Connection
KW  - Management
KW  - Marketing Intermediaries
KW  - Web Casting
ER  -