TY  - BOOK
AU  - Chisnall ,Peter M.
TI  - Marketing :A Behavioural Analysis
SN  - 9780070841505
U1  - 658.8342 
PY  - 1985///
CY  - London : 
PB  - McGraw Hill , 
KW  - Cognitive map
KW  - Dynamic Environment
KW  - Group Influence
KW  - Management
ER  -