Burns  ,Alvin C. <br/><br/>
Readings and Cases in Marketing Management  
/ by Alvin C. Burns and David W. Cravens  
 - USA:   Richard D. Irwin,   1987. 
 - xv,443p. 
<br/><br/><label>ISBN: </label>0256031614 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Globalization <br/>Hawking Hardware<br/>Management<br/>Marketing Program 
<br/><br/><label>Dewey Class. No.: </label>658.8  / BUR/R