TY  - BOOK
AU  - Aaker  ,David A.
AU  - Day ,George S.
AU  - Kumar ,V.
TI  - Marketing Research 
SN  - 9971513897
U1  - 658.83 
PY  - 2002///
CY  - New York : 
PB  - John Wiley & Sons , 
KW  - E- Commerce
KW  - Ethics and Research
KW  - Management
KW  - Marketing Research
ER  -