Aaker  ,David A. <br/><br/>
Marketing Research  
/ by David A. Aaker ,V. Kumar and George S. Day  
 - 7th ed. 
 - New York :   John Wiley & Sons ,   2002. 
 - xvi,751p. 
<br/><br/><label>ISBN: </label>9971513897 
<br/><br/><label>Subjects--Topical Terms: </label><br/>E- Commerce <br/>Ethics and Research<br/>Management<br/>Marketing Research
<br/><br/><label>Dewey Class. No.: </label>658.83  / AAK/M