Govinda rajan,M <br/><br/>
Marketing Management   : Concepts,Cases,Challenges and Trends  
/ by  M. Govinda rajan 
 - 2nd ed. 
 - Delhi:   PHI Learning,   2013. 
 - xx,312p. 
<br/><br/><label>ISBN: </label>9788120332591 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Benchmarketing <br/>Consumer Goods <br/>Management<br/>Marketing Information 
<br/><br/><label>Dewey Class. No.: </label>658.8  / GOV/M