Mathur ,U .C. <br/><br/>
Strategic Marketing Management  : Text and Cases  
/ by U .C. Mathur  
 - Delhi:   Macmillan Publishing Company,   2011. 
 - xvi,296p. 
<br/><br/><label>ISBN: </label>9781403931009 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Culture<br/>Environment<br/>Management<br/>Marketeting
<br/><br/><label>Dewey Class. No.: </label>658.8  / MAT/S