Mohan ,Manendra  <br/><br/>
Advertising Management   : Concepts and Cases  
/ by Manendra Mohan  
 - New Delhi:   Tata Mcgraw Hill,   2006. 
 - xi,418p. 
<br/><br/><label>ISBN: </label>9780074517802 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising Strategy<br/>Corporate Advertising <br/>Management<br/>Sales Literature
<br/><br/><label>Dewey Class. No.: </label>659.1  / MOH/A