TY  - BOOK
AU  - Jobber ,David
TI  - Principles  & Practice of Marketing 
SN  - 9780077096137
U1  - 658.8 
PY  - 2001///
CY  - England : 
PB  - McGraw Hill , 
KW  - Direct Marketing
KW  - Management
KW  - Marketing Services
KW  - Online Marketing
ER  -