TY  - BOOK
AU  - Batra , Rajeev
AU  - Aaker ,David A. 
AU  - Myers,John G. 
TI  - Advertising Management 
SN  - 9788177588507
U1  - 659.1 
PY  - 2014///
CY  - Noida : 
PB  - Pearson , 
KW  - Advertising Management
KW  - Integrated Marketing
KW  - Management
KW  - Marketing Strategy
ER  -