TY  - BOOK
AU  - Myers ,James H.
TI  - Marketing
T2  - McGrawHill Series in Marketing 
SN  - 0071005765
U1  - 658.8 
PY  - 1986///
CY  - Singapore: 
PB  - McGrawHill, 
KW  - Advertising  Agency
KW  - Management
KW  - Maslow's Hierarchy
KW  - Retailing
ER  -