TY  - BOOK
AU  - Mohan ,Manendra 
TI  - Advertising Management : : Concepts and Cases 
SN  - 9780074517802
U1  - 659.1 
PY  - 2006///
CY  - New Delhi: 
PB  - Tata Mcgraw Hill, 
KW  - Advertising Strategy
KW  - Corporate Advertising
KW  - Management
KW  - Sales Literature
ER  -