Shainesh ,G <br/><br/>
Customer Relationship Management   : A Strateigic Perspective  
/ by G.Shainesh and  Jagdish N. Sheth  
 - Delhi :   Macmillan Publishing Company,   2006. 
 - xii,198p. 
<br/><br/><label>ISBN: </label>1403928622 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Management<br/>Market economy <br/>Relationship Management<br/>Service Economy 
<br/><br/><label>Dewey Class. No.: </label>658.812  / SHA/C