TY  - BOOK
AU  - Sengupta ,Subroto 
TI  - Brand Positioning : : Strategies for Competitive Advantage 
SN  - 9780070581593
U1  - 658.306 
PY  - 2007///
CY  - New Delhi: 
PB  - Tata McGraw-Hill, 
KW  - Advertising
KW  - Brand
KW  - Celebrity Endorsement
KW  - Management
ER  -